Let’s take a look at our environment to find the answer to this question. You will see a huge number of results if you query “online casino”. Every casino is interested in getting to the top of search queries and attracting players. But what do you do when customers finally discover that your casino attracts them?

While great design matters, the growing popularity of online casinos is attracting experienced professionals in the field. Overall, compared to the beginning, the gambling industry has grown significantly in recent years.

For players at the most reputable casinos, a similar selection of gaming venues is available. This may be because players tend to stay conservative and prefer a certain set of games.

The problem is that many casinos have more or less identical game content, which increases the chances of winning. Casino operators must act decisively to turn customers into loyal players.

Giving the people who come to play at your casino everything they want quickly is the best way to win their loyalty.

A bonus is a way to give a player free money or gaming features, such as freespins, to use at a particular casino. Operators don’t shy away from using this marketing method because everyone loves free stuff.

The most important types of bonuses

a) A sign-up bonus is a popular way to welcome players, get them to sign up and, most importantly, make sure they follow the casino’s rules and keep their information private. After that, you have two items: a registered potential player and a way to contact them for follow-up marketing.

Here’s one example: a welcome bonus! Sign up and get 500 euros and 180 freespins!

(b) Deposit bonus is a name that fits its purpose. The player gets the bonus to motivate them to make a deposit. Since this is the whole point, casino operators actively promote these bonuses. Such a bonus is usually given as a percentage of the deposit, and sometimes it is complemented by a certain number of freespins.

Example: 100% density on the first deposit up to 100 € and 180 freespins

b) A reload bonus is designed to retain a player and attract those who have not made a deposit within a certain period of time (e.g. week, month, etc.). It is a great way to remind the player about the casino or invite them to come back to take advantage of an additional bonus. This type of bonus can be in the form of extra free spins or a percentage of the deposit.